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Key initiatives to future-proof real estate sector unveiled at SEAA Excellence Awards

SINGAPORE (EDGEPROP) – A slew of industry initiatives and updates were announced during the Singapore Estate Agents Association (SEAA) SG Real Estate Agents Excellence Awards on Sept 9.
This was the third consecutive year the awards were organised by SEAA, the largest representative body for real estate salespersons in Singapore. The event recognises outstanding performance by real estate agents in Singapore.

The event was graced by Tan Kiat How, Senior Minister of State for National Development and for Communications and Information. In his opening speech, he also unveiled key initiatives under the Real Estate Industry Transformation Map 2025 (ITM 2025).

ITM 2025

The ITM 2025 is an industry roadmap featuring sector-wide strategies that aim to better prepare the real estate industry to be future-ready. The Council for Estate Agencies (CEA), the industry regulator for real estate salespersons, will drive the implementation of the ITM 2025 alongside industry partners and stakeholders.

“I thank all industry leaders and partners in the real estate sector for actively contributing to discussions and collectively shaping the Real Estate ITM 2025. Our vision is that consumers will be served by property agents who are client-centric and professional and who will uphold the highest standards of integrity,” says Tan.

The ITM 2025 will focus on three strategies: improve the digitalisation of property transaction processes, promote a more widespread technology adoption among property agencies, and enhance the value-add of agents through a new framework of skills development.

Recognising top achievers

The SEAA SG Real Estate Agents Excellence Awards saw more than 600 award participants from large to boutique-sized agencies. This is the third year that the awards have been organised.
“Many of our awardees are already stellar performers in their agencies. We are glad that [the event] helps to elevate the profile of salesperson on the national level, on top of the many awards that they received from their agencies,” says Adam Wang, president of SEAA.
Some of the award categories include the Outstanding Youths Award, the Rookies Award, and the Senior Achievers Award. Other salesperson achievement awards were presented to more than 600 recipients.

“The publishing of the award received by the awardees on their respective profiles on CEA Public Register amplifies their exemplary performance in sales and rental transactions for the year 2021, and I am sure the prestige of the awards will spur their peers to do better next year,” says Wang.
SEAA also unveiled a refreshed logo at the event. Retaining the multi-colour design of the previous logo, the new SEAA logo is meant to project the “futuristic and uplifting energy of the association”, says SEAA. The new design “represents a forward-moving association, as we aspire to move with the latest technology and better benefits for our members and partners”, says Wang.

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