Privacy Policy
Singapore Estate Agents Association (SEAA) (the “Company”) is committed to safeguarding the privacy of the users of its websites and its services and products. We recognise that visitors, users, members and others (collectively or individually “Users”) who enter, use and/or visit this website and any of our other websites (collectively, including all content available on or through our websites, to be collectively referred to as the “Website”) value their privacy. This Policy also explains our practices regarding personal information obtained from sources other than the Website such as submission of course application forms, written or verbal communications.

Personal Data Collected

1. If you register for an account on Website or transact business with us, we will gather the following information about you:

1.1 your personal information (including but not limited to your NRIC name, date of birth, age, NRIC number, CEA registration number, age, sex, Nationality, job title, company’s name, telephone, academic & industrial qualifications, mobile number, firm affiliations, postal and email address) is collected by Company and will be used and disclosed only for the purposes for which it was collected;

1.2 tracking information which our Web server automatically recognises each time you visit one of our sites or communicate with us by email (for example, your domain name, your email address, and what pages you visit); and

1.3 information you volunteer, via applications or surveys (for example, education, designations, specialties, affiliations with other real estate organizations and general demographic data).

1.4 By providing your personal information and using the Website, you consent to the collection and use or otherwise processing (including disclosure) of your personal information in the manner and for the purposes described in this Privacy Policy.

Use of Personal Data Collected

2. The Company will only use your personal information that you provide to us voluntarily for the following purposes:

2.1 to process your payment transactions relating to member fees, members’ event registration, exclusive courses for members’ registration, fulfil your requests & queries, maintain accuracy of our membership records, invitation to membership events & activities, members’ weekly electronic direct mailers,

RES/REA Course & Continual Professional Development (CPD) Courses
2.2 checking your Estate Agent’s card to determine your Salesperson’s registration number & identity when attending the CPD course (s) and SEAA events that issue CPD credit hours.

2.3 it is compulsory to provide your NRIC number as SEAA need to ensure the accuracy of your identity, together with your Salesperson Registration number, where your marked attendance will be submitted to CEA’s portal for the compulsory CPD Professional hours to be credited into the CEA portal by the course provider (SEAA).

Under Part II of the Advisory Guidelines on the Personal Data Protection Act 2012 (“PDPA”) for NRIC and Other National Identification Numbers (issued by the PDPC on 31 August 2018), organizations are generally not allowed to collect, use or disclose NRIC numbers except, for example, where it is necessary to accurately verify the identity of the individual to a high degree of fidelity.

As the fulfillment of CPD credits is a mandatory requirement for a real estate salesperson to retain his/her registration, CEA requires that the identities of CPD course attendees are accurately ascertained and the CPD credits are correctly allocated. Therefore, CPD Course Providers are required to furnish CEA with information such as course attendance records which include NRIC numbers to uniquely identify each attendee.

In order to deliver the following services requested by the participant, SEAA will collect and use personally identifiable information including name, NRIC number, email address, address, telephone number and where necessary educational history. We will, where required to by the Council for Estate Agencies or directed by the participant, disclose to the Council for Estate Agencies such personally identifiable information for the purposes of, and incidental to the participant’s receipt of services, updating their attendance, academic and/or certification records with the Council for Estate Agencies.

2.4 checking of academic qualifications with your identity card details to ensure accuracy of your Legal Name registered with the authorities or passport details to verify your identity and to determine your eligibility to register for the RES course as per the governing body, The Council for Estate Agencies (CEA)’s minimum academic requirements & criteria for the RES course and examination.

2.5 checking of your Identity Card (NRIC) or passport to ensure that you are Singapore citizen or SPR and these information will be used to verify your identity for the purpose of government fundings, such as, Skillsfuture Singapore (SSG) Credit claim eligibility.

2.6 identify you for attendance taking regardless physical classroom setting or online lessons, whereby your data and/or image is captured either by hardcopy signing of attendance lists in the classroom premise, online video recordings and trainer screenshots of students attending the online lessons and the online system that captures your login & logout time stamps for the lessons; which will all determine your attendance marked by the SEAA administrators.

2.6.1 Attendance will be submitted to CEA & SSG according to their attendance guidelines for course providers.

2.6.2 Attendance records will kept for audit checks by the governing authorities

In General
2.7 to improve our services and course offerings, and improve and customise the content and layout of the Website and other communications tools (online and print)

2.7.1 to share your personal data with third party websites if there is a joined collaboration for an event/course/service that may require online registration on either website or activation of the service product.

2.7.2 to notify you of updates, upcoming events and programmes, as well as market and promote our new products and services to you by way of: phone calls mobile / text messaging (including SMS (Whatsapp, Telegram, Facebook, Instagram and MMS) sending you newsletters and marketing materials by way of emails or postal mail or faxes participation in promotions, activities and contests by the Company or its partners; to request for your participation in customer research or focus groups; to notify you any changes to our policies or services which may affect you; to track usage of the Website; to compile specialty directories about which you will be made aware; to assist the Company’s associated and affiliated institutes, societies and councils in membership tracking; and to respond to requests or complaints.

2.8 to verify registrations and received/pending payments, issue tax invoices & receipts, track payments made for SEAA courses or related to SEAA course offerings (assessment fee, RES/CPD course notes, reprint of misplaced certificates), event registration, membership fees.

3. The Company will also use the information which you provide in aggregate form to determine demographic profiles and browsing patterns in order to:

3.1 develop marketing profiles and assist strategic development;

3.2 manage Company’s relationship with its sponsors and advertisers;

3.3 enable site audits to be performed; and

3.4 enable Company to review, develop and improve the services which it offers.

Limiting Use, Disclosure and Retention

4. We will not disclose, share, transfer, sell or rent personally identifiable information of any User to any third party except in the following circumstances:

4.1 Pursuant to Section above, To Exhibitors at SEAA trade shows for the limited purpose of contacting you before and/or after trade shows in relation to their businesses at the trade show, through marketing vehicles approved by SEAA;

4.1.1 to partners of the Company for the limited purpose of notifying you of SEAA-approved promotions;

4.1.2 other vendors of the Company for the limited purpose of contacting targeted groups of members, through marketing vehicles approved by SEAA; when required by law or valid legal process, or to protect the personal safety of our members or the public; where we have with the consent of the relevant user, and/or to third party service providers who perform services to us such as helping us to operate the Website or process queries by users.

5. Some or all of the data collected during promotions or contests on our sites that are sponsored by third parties may be shared with the sponsor for the limited purpose of marketing follow-up(s) by the sponsor. If information about you will be shared with a sponsor, you will be notified prior to your participation in the promotion or contest and you can decide not to participate in the promotion or contest.

6. Credit information that you and credit authorisers provide when you make payments by credit card or electronic check for products, dues or other services will only be used to process the transactions you request. This information will be provided to and maintained by reputable credit reporting databases, but will never be sold, shared or provided to other third parties.

7. We do use “cookies”, “web-bugs” or any other tracking technologies to collect personally identifiable information from Users of the Website only for the use and purposes stated in this policy.

8. We would not display or make publicly available, whether through online directories, User lists or otherwise, the personally identifiable information collected. However, we may disclose your personal information if we are required to do so by law or requirement of a competent authority.

9. We will retain your personal data for only as long as necessary to meet its purpose.


10. We will use all reasonable efforts to safeguard your personal information. However, you should be aware that the use of the Internet is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal information which is transferred from you or to you via the Internet.

Communications & Marketing

11. As explained in Section 2, we may occasionally update you on our latest products, news and special offers via e-mail, postal mail, mobile/text messaging and/or telephone.

12. All Users have the option to opt-out of receiving such marketing communications from us and/or selected third parties. If you do not wish to continue to receive marketing from us and/or selected third parties you may click on the “unsubscribe” link in any email communications which we might send you or by contacting us as set out in Section 18 below.

12.1 If you wish to withdraw from the mobile app chatgroups, you can do so by clicking the “leave” the chatgroup to unsubscribe

Checking your Details

13. If you wish to verify the details you have submitted to Company or if you wish to check on the manner in which the Company uses and processes your personal data, you may do so by contacting us via the contact details in Section 18. Please take note of the following:

13.1 Membership: Our security procedures mean that we may request proof of identity before we reveal information about your membership account with us. This proof of identity will take the form of your e-mail address, contact number, CEA registration number, password etc submitted upon registration. You must therefore keep this information safe as you will be responsible for any action which we take in response to a request from someone using your e-mail and password. We would strongly recommend that you do not use the browser’s password memory function as that would permit other people using your terminal to access your personal information.

13.1.1 Where you submit a request to correct or amend any personal data you deem incorrect or incomplete, satisfactory evidence must be provided to prove the inaccuracy or incompleteness of the data in question.

13.1.2 Generally, we will take around [30] business days to make the requested information available or to confirm the correction or amendment of any personal data. We will notify you if more time is required to fulfil any such request.

13.1.3 We reserve the right to charge an administrative fee for providing access to personal data. Where a fee may apply, we will inform you of the cost and require payment before proceeding with the request.

13.1.4 We have the discretion to refuse to provide the requested information in the following circumstances:

13.1.5 If information requested would pose a serious and imminent threat to the safety or physical or mental health of any other User; If information requested would reveal personal data that cannot be disclosed by us on the grounds of public policy, legal, security or commercial proprietary reasons; If the request is too costly for us to comply with; and/or If the request is frivolous or vexatious.

Where a request is refused in full or in part, we will inform you in writing and provide the reasons for refusal.

Withdrawal of Consent

14. At any time, you can withdraw your consent to any of our use of your personal data by contacting us via the contact details in Section 18. Please include your name, email address, CEA registration number, contact number address as it appears on the email or postal mail that you had received from us and indicate your instructions and/or queries. Please note that if after you withdraw your consent, you make any subsequent purchases from the Website, we will confirm your order (course registrations/payments) by email, and we may still need to contact you by phone, email or postal mail with other questions or clarifications regarding your order (course registrations/payments).


15. Our mechanisms and processes are in place to receive and address complaints about our policies and procedures relating to the handling of personal data. You may address all such complaints to the contact details in Section 18 below. Appropriate measures will be taken to amend policies and procedures if a complaint is found by us to be justified.

Third Party Sites

16. This Policy only applies to the collection and use of data by Company. It does not cover third party sites to which we provide links, even if such sites are co-branded with our logo. The Company is not responsible for the privacy practices of these third party websites, so you should read their own privacy policies.

17. The Website may contain advertising placed by advertising networks. We do not control these advertising networks, the sites of third parties reached through links on our site or their information collection practices and will not be responsible for the activities of these third parties. The advertising network uses cookies to collect certain non-personally identifiable information when you click on the banner ads appearing on our Website. This information is collected by the advertising network for purposes of measuring and reporting on the advertising to advertisers. The advertising network may also aggregate the information for certain other statistical and reporting purposes.

Contacting Us

18. If you need to get in touch with us in relation to the Company’s use, collection and processing of your personal data including pursuant to Sections 12, 13, 14 and 15, you may do so via the following contact details:Personal Data Protection Officer
Office hours from 9.30am to 5.30pm (Mon-Fri).
Contact no: 67021602

Making Personal Data Public

19. If you send to us contributions containing personal information to be posted on the Company site, this information will be publicly accessible and is not covered by this Privacy Policy.


20. The Company may modify the terms of this Policy or include additional terms to, for example, reflect changes to the law, changes to our products and/or services or customer feedback. You should look at these terms regularly. If you do not agree to the modified terms, you should discontinue your use of the Website. If there is any inconsistency between these terms and the additional terms, the additional terms will prevail to the extent of the inconsistency.

21. These terms govern the relationship between the Company and you. They do not create any third party beneficiary rights and any law conferring rights on third parties, including the Contract (Rights of Third Parties) Act (Cap. 53B) of Singapore, is hereby excluded.

22. Our websites do not target and are not intended to attract children under the age of 18 years old. The Company does not knowingly solicit personal information from children under the age of 18 years old or send them requests for personal data.

Governing Law & Jurisdiction

23. The use of this Website shall be governed by and construed in accordance with the laws of Singapore and we agree to submit to the non-exclusive jurisdiction of the Singapore courts.