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Appointment of New Chief Executive Officer for Real Estate Agency Industry Body

The Singapore Estate Agents Association (SEAA) was officially minted under the Registry of Societies on 5 November 2015. The Association aims to be the voice of the estate agency profession in Singapore among other objectives.

SEAA is pleased to announce the appointment of Mr Edmund Toh as its Chief Executive Officer effective 1 November 2021. Edmund will take the helm of Mr Wong Cheong Hong upon his retirement.

Edmund has over 23 years of real estate experience in handling real estate operations and residential projects marketing. He was a CEA workgroup member who has administrated Real Estate Transformation Roadmap to digitalise property transactions. Edmund was also an executive council member of SEAA and held the Secretary position at the Council.

Edmund was the Key Executive Officer with Edmund Tie & Co Property Network who handle over 1,500 salespersons. He holds Bachelor of Business (Property) and Diploma in Real Estate & Property Management.

SEAA’s President, Mr Adam Wang said “The Association carries the vital mission of representing the Estate Agents (EAs) and Salespersons (SPs) in Singapore. Hence we were very stringent in our CEO selection process. We require a seasoned practitioner who is abreast of the ongoings in the industry, understand the challenges faced by the estate agents and salespersons on the ground, and who is able to relate to them so as to speak up for their needs. Moreover, it is timely to rally the industry together and this position plays a key role in that aspect. After going through interviews with several potential candidates, we find that Edmund fits the bill. He brings with him a wealth of relevant experience and knowledge and has the leadership qualities to propel the Association forward”

Taking over the helm from Mr Wong, Edmund said “I am excited for the opportunity to contribute to the industry under the Association which has the support of the major Estate Agents as well as the Council for Estate Agencies. I will continue the excellent work of Mr Wong and bring the Association to a new level.”

In year 2022, SEAA will be rolling out more training programmes in the area of commercial properties such as Leasing Retail properties during the pandemic and preparing for after, ensuring salespersons stay relevant and equipped with the most current knowledge and tools required by the current situation or epidemic.

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About SEAA
The Singapore Estate Agents Association (SEAA) was formed to represent the Estate Agencies and Salespersons in Singapore. With the support from Council for Estate Agencies (CEA) and the major Estate Agencies, SEAA aims to be a cohesively strong voice for real estate agencies and salespersons and to advocate and further their common interests.

Driven to promulgate and maintain the high standards of the real estate agency profession, SEAA ensures that the industry remains relevant and sustainable by promoting continuous learning, upgrading, ethical standards and professional development amongst its members. Visit for more information.

For further information, please contact:
Ms Joreen Yee
Assistant Manager, Membership & Communications
6702 1602