SEAA and EdgeProp Launch Multi-Listing System (MLS) for Co-Broking Among Real
Estate Agent Members
The Singapore Estate Agents Association (SEAA) and EdgeProp Singapore are pleased to
announce the official launch of a dedicated Multi-Listing System (MLS), exclusively for
SEAA real estate agent members. Developed following an agreement signed in
December 2024, the MLS is now fully operational and will go live on 18 June 2025.
Designed as a cost-effective platform to facilitate seamless co-broking among SEAA’s
15,000-strong agent membership, the MLS allows members to post, manage, and
collaborate on property listings within a secure, centralised environment.
The MLS is owned by SEAA. EdgeProp, the technology partner behind the initiative,
will continue to develop and maintain the MLS platform. Together, SEAA and
EdgeProp will enhance and ensure its reliability and relevance in a rapidly evolving
real estate landscape. The web-based system is mobile-friendly from launch, with
plans for a dedicated mobile application being considered.
Key Features and Benefits of the MLS:
– Cost-Effective Co-Broking Platform: An affordable solution for SEAA members
(15,000 agents) to collaborate on sales and rental transactions.
– Centralized Listings Database: A secure, member-exclusive repository of realtime
property listings.
– No Duplicate Listings: Ensures listing quality with a one-property-one-listing
rule.
– Exclusive Access: The platform is strictly for SEAA members, promoting trust and
collaboration within the association.
– Ongoing Support and Innovation: Continuous system maintenance and updates
by EdgeProp to meet evolving industry needs.
– SEAA Ownership: Ensures alignment with members’ interests and prioritises
data security and accountability.
“This collaboration with EdgeProp is an industry-driven initiative aimed at providing an
affordable alternative platform to enhance co-broking opportunities for our members,”
said Adam Wang, President of SEAA. “It helps address rising operational costs for
agents and reinforces SEAA’s commitment to equipping our members with innovative,
effective tools.”
Bernard Tong, CEO of EdgeProp, added, “We’re proud to partner with SEAA in launching
this platform. Our goal has always been to empower the industry through technology,
and this MLS is a meaningful step toward a more collaborative, efficient, and modern real
estate ecosystem.”
SEAA members will enjoy complimentary access to the platform from the launch date
until the end of 2025. Thereafter, a nominal subscription fee — designed to remain
affordable — will apply starting 1 January 2026. Training materials and user support will
also be provided to facilitate onboarding and maximise adoption.
About SEAA
The Singapore Estate Agents Association (SEAA) was formed to represent the property
agencies and property agents in Singapore and is the leading industry association for the
real estate agency industry. With the support from Council for Estate Agencies (CEA) and
the major property agencies, SEAA aims to be a cohesively strong voice for property
agencies and agents and to advocate and further their common interests.
Driven to promulgate and maintain the high standards of the real estate agency
profession, SEAA ensures that the industry remains relevant and sustainable by
promoting continuous learning, upgrading, ethical standards and professional
development amongst its 15,000 members. The Association also works closely with the
regulatory bodies and stakeholders on industry initiatives that benefit its members.
About EdgeProp
EdgeProp Singapore is a comprehensive real estate portal that empowers home buyers
to find their dream homes. The platform provides a wide range of resources to support
property investors in making informed decisions, including property listings, real estate
news, data-driven analysis and advanced home research tools powered by AI.
Media Contact:
Teo Wanting, Assistant General Manager
Singapore Estate Agents Association (SEAA)
wanting.teo@seaa.org.sg
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