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  • SAMPAP18

Members Benefits

    Members benefits

WSQ Establish Operational Plans For Real Estate Agents (P314S0629)




With the introduction of CEA's Practice Circular for Estate Agents on Guidelines for Developing Standard Operating Procedures on 10 Oct 2017, Estate Agents (EA) and Key Executive Officers (KEO) who are responsible for the operations of the Estate Agency, have to ensure proper documentation to be put in place for administration, management of the business and supervision of their salespersons.


The workshop aims to equip EAs and KEOs with skills to review the various business functions of the company, set key performance indicators and develop operational plans for their agency. Ensuring good operational plans will aid the setting up of the documentation in the development of their operational procedures to meet CEA’s compliance when the Practice Circular takes effect from 1st May 2018.



At the end of the course, the course participant will be able to successfully perform the following: -

1) Review background of critical business functions of the organization and determine functional objectives in relation to specific time horizons;
2) Develop operational plans to support achievement of organizational and business function strategies;
3) Set key performance indicators to assess operational plans;
4) Report operational plans to relevant stakeholders for endorsement purposes.


This course is tailored for KEOs and Operational Managers who are actively involved in the administration and operations of the real estate agency.



Learners are assumed to: -

1) Understand how the business environment and relevant trends impact the organization;
2) Understand relevant organizational strategies, objectives, culture, policies, processes and products/services;
3) Understand managerial roles and accountabilities for organizational key performance indicators
4) Have business management skills and business acumen to develop and establish operational plans
5) Have strategic visioning and decision-making skills to decide on performance indicators and make recommendations to enhance organizational performance
6) Have analytical skills to determine alignment of business plans to organizational vision, mission, and values
7) Have interpersonal and communication skills to engage employees
8) Have initiative and enterprise skills to formulate operational plans for the business unit.

Written assessment  will be conducted at the end of the course and course participants will also need to submit a SOP in either soft or hard copy that complies to CEA's SOPs Guidelines at the end of the course. The trainer will guide participants in the creation of their SOPs.


CPD Hours

 2 Professional  &  2 Generic CPD credits ill be awarded
 WSG Workforce Singapore 
 Upon completing the course and passing the WSG final 
 assessment, a 
Statement of Attainment will be issued.

Course Fee

 Course Fee (Incl of GST):$650

 After WSG training grant subsidy, you pay
 1) S'pore PRs (21 above)                                      : $432.50

 2) S'poreans only (21 39 yrs old)                        : $432.50  
 3) S'poreans only (40 yrs and above)                         : $103.27
 4) S'poreans only with WTS letter (35 yrs and above): $72.89

 Use your Skillsfuture credits to pay for the course! 
 Payment by Cash or Nets @ SEAA Office Paya Lebar 
 Square #13-23. Our staff will be glad to assist you with
 your SkillsFuture claim @ our office. 

 Those entitled to WTS subsidy would have received their 
 letters from WSG through normal postal mail. Monthly 
 income $2000 or less. 

 Fees shown are inclusive of 7% GST.

location tag



 (Payment for courses pls proceed to SEAA office located at
 60 Paya Lebar Rd Paya Lebar Square #13-23 S409051)

 Classroom @ TMC (to attend class only)

 250 Middle Rd S188983
 Nearest MRT: Dhoby Ghaut, Bugis, Rochor or  Bras Basah



Intake 7F:  TBA

  Time        : 9am - 5pm

  (Venue: TMC Academy)


 (we will get in touch with you)


 Intake 8F : TBA

 Time        : 9am - 5pm

 (Venue: TMC Academy)


 (we will get in touch with you)

  Intake 9F: TBA

  Time        : 9am - 5pm

  (Venue: TMC Academy)


 (we will get in touch with you)



 Trainer  Profile
  Ms Eunice Lim

  Eunice holds a Master of Science in Real Estate Investment and Finance from Herriot Watt 
  University UK. She has more than 8 years of experience in training and consultancy in the 
  real estate industry. She was the Executive Director who led her  team to manage the 
  operations and the set up of her training centre. She had attained a Diploma in Adult and
  Continuing Education and  has developed several coursewares for the training centre.

As a SkillsFuture Mentor and Certified Workplace Learning Specialist, Eunice contributes 
back to the industry by helping SMEs innovate and improve their organisation learning and
development. Eunice maintains her passion for training and is enthusiastic in sharing her
knowledge and mentoring of future KEOs in the Real Estate Agency (REA) course with an
Approved Training Provider. She also trains the Advanced Certificate in Training and
Assessment (ACTA) course with the Institute of Adult Learning.


Terms & Conditions

- Registration is on a first-come-first-served basis, subject to availability.

- Registration is only confirmed upon full payment of fees.
- Confirmation email will be sent to the attendee within the week of the activity followed by an SMS reminder one day before.

Attendance / Certificate of Completion

As CPD credit hours will be awarded for this CPD activity, please remember to sign in your attendance upon 
registration and sign out your attendance at the end of the activity. A letter of completion will be sent to you via email
within 1 week. Do be informed that the Q&A segment forms part of the CPD training session and all participants to remain until the end of the Q&A segment. Participants who did not attend the course fully shall not be accorded the allotted CPD credit hours.

The CPD certificate of attendance & CPD credit hours will not be issued / awarded to you, in any of the following situations:

a) You are late for more than 15mins after the start of the session, or

b) You have to be away for more than 15mins during the session, or

c) You did not remain seated until the end of the Q&A segment, or

d) You have to leave earlier than the compulsory contact hours (i.e. before the session ends), or

e) Did not meet 100% attendance or the min requirement of the course/programme.


Payment of course fee @ SEAA office
Payment of Cash or Nets must be made and received prior to the commencement of the course at SEAA office. Operating hours are from 9am to 5pm (Mon - Fri), avoid lunch time 12.45pm - 2pm. 


Non-attendance or withdrawal

No cancellation or refund is allowed once course commences, please see below for our refund policy. 
Confirmation of course will be provided via email one week before the start of course.


Photos taken during our CPD activities/RES course/Events may be used for our marketing collaterals. If you are not 
agreeable to this term, please contact SEAA at SEAA reserves the right to cancel course or 
reschedule course dates, change trainers and change venue and will endeavor to give the Participant as much advance 
notice as possible of any changes. Please note that this event is subject to changes, terms and conditions by SEAA. 
Participants will be notified in reasonable time if there are changes made by SEAA.


Refund Policy


 Standard CPD Courses

 Cert Course / Training Programme

 If SEAA cancels course 

 Full Refund by SEAA

 Full Refund by SEAA

 Participant withdraws from the course 14 working days before course commencement and will be  required to write in to for refund.

 1. Payment made by Cash or Nets 
   (Full Refund by SEAA).

 2. Payment made via Paypal (Refund  
     amount will be after the deduction of service charge incurred from Paypal).

 1. Payment made by Cash or Nets 
    (Full Refund by SEAA).

 2. Payment made via Paypal (Refund  
     amount will be after the deduction of    service charge incurred from Paypal). 

 Participant withdraws from the 
 course 7 working days before 
 course commencement.

 Required to write in 
 to for refund.

 1. Payment made by Cash or Nets 
    (Full Refund by SEAA).

 2. Payment made via Paypal (Refund  
     amount will be after the deduction of service charge incurred from Paypal).

 1. Payment made by Cash or Nets    
    (Refund amount will be subject to 
    admin processing fee of $100).

 2. Payment made via Paypal 
    (Refund amount will be after 
    deduction of service charge 

    incurred from Paypal and 
    admin processing fee of $100).

 Participant withdraws from 
 course on the first day of lesson 
 or no-show.

 No Refund provided.

 No Refund provided.


Copyright & Prohibition on Recording
It is acknowledged by the course applicant that all course materials provided remain always the intellectual property of SEAA unless otherwise stated. No part of the course materials shall be reproduced without permission in any form. Audio and/or video recordings of the lectures are strictly prohibited.

Personal Data Protection Policy

My personal data may be used in accordance with the terms of SEAA’s privacy and data protection policy found at I accept the terms of SEAA’s privacy and data protection policy set out in, and understand that SEAA reserves the rights to withdraw and/or alter them without prior notice, and further acknowledge that part of my membership benefits is receipt of updates (including of upcoming courses, trade shows and events) and marketing materials from SEAA and its partners, vendors and affiliates of promotions and activities approved by SEAA.  I acknowledge that I can withdraw my consent to receipt of any of the aforesaid by contacting the Data Protection Officer of SEAA.